A group of us started Kisscross back in 2002 because we saw the need for cyclocross racing in the West Michigan area. The closest ‘cross races around were in the Detroit area and had a $30+ entry fee. Not to mention going through a tank of gas and spending an entire day driving for a short 40 minute race. We started as volunteers with no business sense, no insurance and fees of only $10! About thirty of us (including myself) would go on my command and racing was underway. Someone wrote down our names in the order we finished. K.I.S.S.CROSS was born. Keep It Simple Stupid. The idea here was to have a series of cyclocross races that were fun, affordable, low key and challenging for riders of any skill level. And the beer….Yes we give away six packs of Founders at each ‘cross race and to discourage sandbagging the beer isn’t always awarded to 1st place!
A few things have changed since then. No one can blame us for purchasing insurance and this also meant forming an LLC to protect our personal assets. Then the races became larger, the sponsors donated more swag and additional classes became necessary. Professional timing was introduced in 2012 to score 150+ people accurately each week. Little by little our prices have risen but at the end of the day these races don’t put much money in our pockets, we do it out of the love for the sport and to support the habits of our local family of cyclocross racers.
Our races tend to be held in City or County Parks and are very spectator and family friendly. Most courses are about 1.5 miles long and can be seen from one or two vantage points. Local teams, clubs and individuals “host” each race, setting up and tearing down the course which helps to keep the costs of the race down. It can take as long a full day to set up a course so please thank them when you have a chance. Kisscross Events also donates $2 per rider to the host team for their efforts. Most of the teams or clubs turn right around and give the money back to the ‘cross community by offering lunch for the day, a keg of beer or additional prizes and awards! How cool is that?!
Also, don’t forget each ‘cross race you enter increases your odds of winning a Velocity Wheelset to be raffled off at the end of the series. Thanks to our long time sponsor and supporter Velocity USA. Just fill out a name card and deposit it in the raffle box at each event. You don’t have to be present at the final race to win!